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Niche is a modern apparel collection with rich textures and textiles and distinctive architectural details. It is designed and made in the USA and is found in high-end boutiques. In 2021, Niche celebrates 25 years as a fashion brand.

The Niche brand is made with love by a mother/daughter team. Niche designer Nilgun Derman has a background in industrial design, which lends an architectural element to the Niche collection. Her daughter Ayse Derman is creative director.

The Niche flagship boutique is in San Antonio, Texas at the Historic Pearl Brewery, across the river from company headquarters. The collection draws inspiration from this energetic district of culture, creativity, cuisine, and fashion in the Alamo City.

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